Reputation Management 

Reputation is increasingly being recognised as one of the most valuable corporate assets.

A well respected brand or reputation usually takes years to build and involves a substantial investment of time and capital but can take a similar amount of time and financial investment to repair when damaged. 

The ever increasing ways for reputations to be tarnished instantly and globally online in our connected and content-driven world means that the effects of reputational damage can be devastating including a resulting loss of business, revenue and goodwill.

Threats to reputation and brand derive from a variety of sources including social media, litigation, regulatory investigations, published content, intellectual property infringement, defamation, misuse of private information, hacking and cyber security crises, data breaches, employees’ out of hours activities, human error and criminality and occupational stress/injury/discrimination.

With our multi-disciplinary teams of sectoral experts, we work closely with clients to develop both online and off-line reputation management strategies, to anticipate and minimise threats to reputation, to create water-tight policies and to respond appropriately and expeditiously when a crisis emerges in order to protect business brands and talent.


How we can help you to protect and manage your Corporate Reputation

Ronan Daly Jermyn boasts one of the most experienced media law teams in Ireland. We engage with clients to rethink their attitude to reputational risk and to take a preventative approach to litigation and reputation management. We offer:

  • Reputation Health Checks analysing potential threats to an organisation’s reputation.
  • Tailored compliance and policy material to tackle reputational threats in respect of areas such as liability for user generated content online, social media, avoiding defamation, breaches of privacy and intellectual property infringement, cyber security and compliance with professional ethical and legal obligations. 
  • Development of a bespoke Reputation Crisis Plan.
  • Education and training of board members and employees in reputation management skills.
  • Tailored seminars/briefing sessions on topics such as social media, defamation, privacy, intellectual property, and cyber security.
  • Pre-publication/pre-broadcast advice on potentially contentious material including press releases, website content, blog posts, advertising and social media campaigns.

When a serious threat to reputation arises, we have specialist expertise offering advice on the protections afforded by the law to commercial clients to quickly and effectively manage reputational aspects of business-critical crises.  Our years of experience advising high profile print, broadcast and online media organisations equips us with a unique perspective into how the media works enabling us to deliver solution focused and practical advice. We offer:

  • Commercial advice on taking/defending defamation, privacy, cyber security and intellectual property infringement litigation at all court levels.
  • Advice on the non-monetary remedies available under the Defamation Act 2009 such as apologies, declaratory orders, correction orders, and injunctive relief to prevent the publication of a defamatory statement. 
  • Specialist expertise in online defamation and advice on notice and takedown procedures from social media platforms, on legal options available to identify anonymous posters of defamatory material and the implications of republishing or hyperlinking to a defamatory post.
  • Advice on the interaction of legal and PR teams to manage a response to a crisis, media exposure and to protect the reputation of a business and its key individuals and minimise the reputational fallout of litigation.
  • Advising a major financial institution on Twitter content leading to the successful takedown of tweets threatening direct violence against a former employee.
  • Advising a major financial institution in relation to legal options available surrounding defamatory tweets concerning one of its Senior Executives.
  • Advising a technology media and telecoms (“TMT”) sector client in relation to the successful removal of a YouTube video that was both defamatory and infringed the client’s intellectual property. Also advised on legal strategy to protect corporate reputation when the client was tagged in an online video of an employee making death threats.
  • Advising a major TMT client on legal options available for the takedown of an anonymous Facebook page set up to vilify the client and expose alleged poor treatment of employees. Issues included defamation, trademark infringement and online harassment. Also liaised with PR team regarding internal and external communications. 
  • Advising a health service provider regarding the potential reputational issues and solutions to a parent posting videos on YouTube regarding the alleged ill-treatment of her child.
  • Advising a third level education institution regarding potential reputational issues surrounding the use of a student email address to send abusive and defamatory content to staff.
  • Advising an aesthetic medical services provider in relation to the defence of a passing off claim in the background of a major rebranding and investment drive.

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